Branding
Your brand your self. Your guide to your changing image.
Another word for Brand is Identity. Your brand tells the world who and what you are. It shows the world what kind of organization you have, and its personality. Remember first impression only comes once. It’s so important that you get it right.
We will make sure that everything from your logo letterhead, brochure, and website has a consistent and powerful brand message. We understand how hard it is to be in business, and making a mistake on branding will make it that much harder to stand out from the crowd.
What if your are not happy with your current brand identity? Maybe your business model has changed, or time has just passed your message by. What ever the case, we can reinvigorate your brand and your business. We can put the pop back in your business.
Let us show you how.
Logo Creation
Making your first impression a positive impression
A good logo is the cornerstone of any successful brand, but there is more to it than than getting some Word Clipart and adding your company name to it. It usually is the most durable and valuable piece of your branding and marketing effort. If a logo doesn't look as if it was created by a professional, or is not well designed, it will reflect poorly on your business. Customers can get the impression you don’t care about the way your business presents itself to the world.
A logo is the "image" that says something about your company, and the service & products you offer. Successful companies are smart in carefully selecting a logo that will give the right impression. Quality, high standards, and integrity are important to your businesses, and the last thing you want or need is a logo that compromises your image.
We will provide the right logo, the right image, that will propel you forward.
Brochures
A well designed brochure is a marketing staple - if they read it.
Brochures can give you a durable message that stays with the potential client long after you leave. Like a website, a brochure can project the image you need to convert a prospect into a client. A creative, well designed brochure can help form a strong desire for your potential client to buy. A great brochure can also give details and answer questions about your products and services in a way that will help clinch the deal.
Want to know what colors it comes in? What different designs are available? What the product's dimensions are?
All that can be answered in a brochure. The trick is to make your message stand out. How many brochures have you seen in you life? How many of them did you toss in the can without looking or giving more than a glance? Why? Because they all look the same. Because whether it came from Kinkos or an Agency, they follow the same boring rules developed no long after Gutenberg started printing. Rules are great - unless they produce mediocrity. By the way - sticking by the rules also allows for the quick production, maximizing the an agencies profit, at the cost of real quality.
The only real rule to follow in creating a brochure, is for it to WORK.
Packaging
The proof is in the Package.
Package design has the main goal to attract customers’ direct attention, and produce a visceral response “I want this”. So a package is more than just a logo and a list of ingredients or specs. It is part of the selling process. It needs to make your product stand out form the rest, and act as a sales person in your stead.
Coming up with creative and unusual ideas is what we do.
